GREENVILLE, S.C. – The Greenville Swamp Rabbits and Bon Secours St. Francis Health System announced a partnership with Gerber Childrenswear and the launch of the Born and Raised 864 program, providing Gerber Onesies® Brand bodysuits to newborns born at Bon Secours St. Francis Eastside Hospital throughout the 2022-23 Swamp Rabbits season.
“We are incredibly excited to partner with both Bon Secours St. Francis and Gerber Childrenswear to welcome the newest members of the Greenville community into the Swamp Rabbits family,” said Swamp Rabbits President Todd Mackin. “We pride ourselves as being a community-first organization, and there is no greater way to embody this idea than to partner with two staples of this community and do so in a way that raises the next generation of Swamp Rabbits fans.”
The program, which began on October 19, supplies newborns and their families with a Gerber Childrenswear Onesies® Brand bodysuit that features the Born and Raised 864 and Swamp Rabbits logo on the front and the Bon Secours and Gerber Childrenswear logos along with the local area code of 864 on the back.
“We deliver around 200 babies each month at Bon Secours, and we know having a baby is one of the most exciting moments of our patients’ lives. Our entire staff is here to make sure the big day is special and full of joy, so we’re honored to be able to work with our community partners to offer yet another special touch to help make the day even more memorable,” Jackie Mullaney, the nursing supervisor of St. Francis Eastside Hospital’s Mom & Baby unit.
Along with the Onesies® Brand bodysuit, babies born into the program will receive special offers and take-home packets courtesy of Gerber Childrenswear and Bon Secours, including a game-ticket certificate for “Baby’s First Hockey Game” which is redeemable for any game through the 2023-24 season.
"We're excited for the opportunity to partner with both Bon Secours St. Francis and the Greenville Swamp Rabbits on this special baby initiative," said Connie Pence, director of marketing at Gerber Childrenswear. "As a trusted partner in the parenting journey, we’re fortunate to work with great community partners to bring memorable joy to parents and their little ones.”